About Us

Sweet History

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CHERRY was founded in 2012,  by a collegiate multi-sport female All -American athlete. As an  athlete who purchased hundreds of sports related products,  Cherry recognized the absence of products that captured innovation and fashion- forward styles  for not only female athletes but also women in general. A true competitor, CHERRY  also noticed the absence of women across the sports industry that not only influenced her life, but the lives of so many others; hence the creation of CHERRY.